About ISDM
The Indian School of Development Management pioneers a transformative approach to management, envisioning a world that is just, equitable, and sustainable. Established in 2016, it serves as a foundational hub for cultivating a robust ecosystem and a cadre of skilled professionals dedicated to advancing social change globally.
Driven by the conviction that the social sector plays a pivotal role in addressing humanity's most pressing challenges, the school operates on the premise that effective management is essential for achieving significant impact. By nurturing talent in Development Management tailored to the unique needs of the social sector, the school aims to catalyze sustainable socio-economic and ecological progress on a large scale.
Recognizing the power of institutions to shape professional ecosystems, the school aims to establish itself as a beacon of excellence in higher education. Through this, it seeks to lay the groundwork for a thriving community of practitioners dedicated to driving positive change in society.
Over seven years, Indian School of Development Management (ISDM) has garnered validation, support, and funding from esteemed individuals and organizations. While numerous programs worldwide aim to cultivate management capabilities for the social sector, they often reside within larger university ecosystems or business schools, where they may receive lesser attention compared to mainstream programs. ISDM stands out as the sole institution globally dedicated to fostering a comprehensive ecosystem for Development Management, focusing on pioneering work in critical areas.
ISDM's initiatives encompass:
- Knowledge Creation: Establishing a Global Knowledge Hub to create, disseminate, and institutionalize contextual knowledge on building, leading, and managing social purpose organizations, networks, and platforms.
- Talent Nurturing: Offering the Post Graduate Program in Development Management (PGP-DM) to attract and develop top-tier talent capable of addressing management challenges within the sector.
- Capacity Building: Providing Strategic Capacity Building programs to enhance individual and institutional capacities in development management, thereby fostering sustainable and scalable social impact.
ISDM has successfully completed its Proof of Concept Phase and is now set for expansion over the next five years. Key achievements include high placement rates for its PGP-DM graduates and plans for increased batch sizes, a new campus, international partnerships, and accreditation. The institute is also conducting research and establishing Centers of Excellence in various areas of social impact. Additionally, it offers programs for professionals and resources for grassroots organizations. Know More at www.isdm.org.in.
ISDM invites individuals who share its vision to join in creating a dynamic, catalytic ecosystem and positioning India as a thought leader in Development Management, ultimately enabling sustainable social impact at scale.
Job Summary:
We are seeking a dynamic and self-motivated Admissions Marketing Associate with 4–6 years of experience in digital marketing and a passion for strategic branding and operational excellence. This role is pivotal in implementing ISDM’s marketing initiatives, enhancing the visibility of the Post Graduate Program in Development Management (PGP-DM), and aligning with ISDM’s mission of nurturing development managers for the social sector.
Key Responsibilities:
1- Operational Execution:
- Coordinate the operational plan for marketing initiatives, including recording and shooting promotional videos with faculty, alumni etc.
- Support the creation of marketing collateral and promotional materials.
- Execute social media posting and content scheduling across platforms.
- Analyse social media metrics to track campaign performance and suggest improvements.
2- Digital Marketing Expertise:
- Manage SEO and SEM strategies to optimise ISDM’s online presence.
- Handle Google AdWords campaigns and other Google products for lead generation.
- Utilise Google Analytics and other tools for performance tracking and reporting.
3- Branding and Strategy:
- Convert the ISDM admissions marketing strategy into a detailed operational plan, including social media, Google AdWords, direct marketing, etc.
- Contribute to the development of branding and positioning strategies for ISDM and the PGP-DM program.
4- Soft Skills:
- Leadership: Take end-to-end ownership of projects and lead initiatives.
- Learning: Stay updated on the latest digital marketing trends and tools to enhance marketing efforts.
- Sector understanding: Work collaboratively to understand the education sector and social sector to tailor marketing strategies effectively.
Qualifications:
1- Educational Qualification: Minimum Post-Graduate; Professional certifications in Digital Marketing (Google Certified Professional preferred).
2- Experience: Minimum 4–6 years of experience in marketing, marketing planning, digital marketing.
Skills:
1- Technical Skills:
- Experience in creating and executing marketing plans.
- Proficient in SEO, Google AdWords, and other Google products.
- Familiarity with social media platforms and content creation tools.
- Basic understanding of performance marketing analytics.
2- Soft Skills:
- Quick learner with the ability to work in a fast-paced environment.
- Self-motivated and capable of taking ownership of tasks.
- Strong written and verbal skills.
- Strong organisational skills.
- Preferred Background: Exposure to the education sector or social sector.
Remuneration for this role will be commensurate with qualifications & experience. To learn more about us and apply, check out isdm.org.in/careers.
ISDM is an equal-opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.
